Unusual Hotel Concept Features Welcome Mat in Downtown San Jose Tower

SAN JOSE — A residential high-rise in downtown San Jose is about to embark on an unusual assignment: a tech hospitality company will offer more than 100 hotel rooms in the residential tower.

Placemakr, accommodation operator and technology platform, is preparing to launch a “pop-up hotel” within Miro, a residential complex consisting of two apartment towers.

“When we launched the company, we envisioned a flexible future in which the needs surrounding where we live and how we travel converge,” Placemakr CEO and co-founder Jason Fudin said in comments. comments that accompanied a March announcement of $90. million euros in equity investments.

Placemakr intends to offer 105 hotel rooms in the 630-unit Miro residential complex, which has been built and is owned by a subsidiary run by Bayview Development Group.

Miro contains 326 housing units in one tower and 304 residences in the other skyscraper. The development is located on East Santa Clara Street between North Fourth and North Fifth streets near San Jose City Hall.

The pop-up hotel is a way to generate revenue while the real estate company rents out the several hundred residences in the two towers, Bayview Development executives said.

“These are great buildings,” said Matt Conti, vice president of development at Bayview Development. “Even at a healthy pace of 30 leases per month, that’s going to take time.”

Leases are signed only for the east tower of the Miro complex.

Guests in one of the 105 rooms that Placemakr will offer in Miro can expect a unique blend of hotel-apartment experience.

Placemakr aims to provide the conveniences of home with the services one expects from a hotel stay.

According to Placemakr and Bayview Development, guests will be able to access amenities such as a 24/7 fitness center, outdoor lounging and grilling areas, a private dog park, a Starbucks on the ground floor and a new Italian restaurant.

Vine Hospitality, which owns and operates the Left Bank, LB Steak, Camper and Meso Modern Mediterranean family of restaurants, has leased ground floor space from Miro.

“It will certainly be a very dynamic Italian concept,” said Obadiah Ostergard, general manager of Vine Hospitality.

The catering company has leased approximately 6,800 square feet that will front East Santa Clara Street at the corner of North Fourth Street.

“Placemakr’s main driver is the belief that the future of hospitality lies in flexible living,” the company said in March. “As new societal norms are rapidly forming, such as remote working, consumer demand for flexible living options has rapidly increased.”

Customers will be able to book hotel rooms from May. The pop-up accommodation will be known as WhyHotel by Placemakr.

Miro can benefit from this arrangement as the residential towers are not yet fully leased. This means that empty apartments can be repurposed into hotel rooms in the pop-up hotel.

Placemakr also reported that downtown San Jose is the type of location the company craves.

“We put you at the heart of vibrant communities and open our doors to curated hotel-style apartments,” Placemakr says in a post on its website.

The Placemakr pop-up hotel will be in the West Miro Tower at 28 N. Fourth St., according to Placemakr and Bayview Development.

“The hotel will be a way to activate the Miro Towers, with more people entering and leaving the building,” Conti said. “Miro is going to activate this whole section of downtown San Jose.”

Nicholas E. Crittendon