Property Profile: The Langham ready for the resort market’s gold rush

Langham Hospitality Group is dipping its toes into the lucrative luxury resort market with its first beachfront property, The Langham Gold Coast.

Not only is it a landmark location for the group, it is also the first development on the Gold Coast with beach access to be built in over 30 years.

Located between Surfers Paradise and Broadbeach, the 339-room hotel and Jewel Residences occupy the tallest of three majestic towers overlooking the Pacific Ocean.

Langham’s on-duty stylists are on hand to meet individual client needs

Since its opening on June 23, the 5-star property has gradually introduced its full selection of dining venues as well as its traditional Chinese wellness spa, unveiling its entire offering just in time for summer.

“The Langham itself will become a reason to come to the Gold Coast,” said O’Shea SM confidently at the opening.

“These new experiences are the final jewels in our crown and the icing on the cake for The Langham, Gold Coast to truly become Australia’s premier luxury destination.”

Coastal Chic

Designed with a modern coastal palette and quality finishes, the hotel offers a relaxed luxury environment. Guests are greeted in a spacious lobby on the ground floor with a very high ceiling, floral displays and a retail space, Flavors of Langham, where guests can purchase souvenirs from their stay.

The Langham has partnered with Porsche Gold Coast for its hotel vehicles

The Gold Coast property retains important iconic brand elements that loyal guests will recognize, such as its Service Stylists and Ginger Flower fragrances, but adds a touch of beachside glamor with stylish flip-flops and beach bags.

While The Langham Sydney is known for its famous pink cab, the Gold Coast hotel’s vehicle of choice is a Porsche Cayenne. The hotel worked with Porsche Gold Coast to arrange a pink vehicle for the opening and recently named the automotive supplier its exclusive vehicle partner, with two Porsche Cayenne E-Hybrids now available for guest transfer services and packages reservation.

Guests can enjoy ocean views from their rooms

Luxury accommodation

The spacious accommodation includes no less than 17 different types of rooms and suites, with private balconies and ocean or hinterland views. Each room includes a large soaking tub, separate rain shower, 55-inch TV with Chromecast, round dining table with two chairs, and minibar with a range of cocktails.

O’Shea says the rooms were designed to encourage guests to stay indoors longer.

“We’ve upgraded the rooms to provide more of the experience, as they all have fantastic views,” he said.

The luxurious President’s Suite, located on the 20th floor, can accommodate up to five people with two large bedrooms and bathrooms as well as two separate living rooms to provide privacy for each party.

The President’s Suite has a large luxurious bathroom

The marble bathroom, located next to the master bedroom, has two separate sinks, a shower and a sumptuous circular spa bath. There’s also a full-size study, dining room, and butler’s pantry, making this a home away from home for guests looking for longer-term stays.

Client experience

Food and drink are an integral part of the guest experience at Langham Gold Coast, with several venues to suit various dining occasions.

The brand’s Michelin-starred restaurant, T’ang Court, tops the offering with its famously fine Cantonese cuisine. O’Shea expects the notoriety of this place to generate a lot of interest from locals and tourists.

“We have a very famous T’ang Court at The Langham in Hong Kong, which has had three Michelin stars for years,” he said.

“The T’ang Court in Shanghai also has a Michelin star, and it will be the first headquarters outside of Asia, so we have high hopes that it will become a big sensation.

“There aren’t many Cantonese fine dining restaurants in Australia.”

Next to the T’ang Court, guests can enjoy cocktails at the nearby open-air bar, Coral Moon.

Cantonese cuisine at T’ang Court

Downstairs, Akoya serves an extensive buffet breakfast, lunch, and dinner overlooking the ocean. Palm Court is where guests can enjoy Langham’s famous afternoon tea; while the Lobby Bar offers an extensive selection of rare wines, Australia’s finest spirits and a range of cocktails. Also on the ground floor, facing the beach, is 26&Sunny – a local hotspot for coffee and food, aptly named after the typical Gold Coast weather forecast.

O’Shea once said SM on the importance of having a variety of quality food and drink options that appeal to a wide audience.

“You are always judged by your food and drink,” he said.

“We want to be loved locally and recognized internationally. And to be loved locally, the people of Gold Coast must really be proud of what they have.

The hotel’s outdoor pool has a swim-up bar

Recreational facilities at the hotel include an outdoor swimming pool and swim-up bar; a state-of-the-art health club that includes a gym, 22-meter indoor ocean-view pool and kids’ club. To top it off, the Chuan Spa offers holistic wellness treatments guided by traditional Chinese practices.

In order to respond to the return of the MICE market, the hotel also has extensive meeting and event rooms, including a large ballroom on the ground floor, opposite the hotel lobby.

Nicholas E. Crittendon