Nashville slated for new hotel concept | Development

Holladay Properties’ local office, based in South Bend, Indiana, is seeking a location for what would be Wyndham Hotels & Resorts’ first Project ECHO hotel in Nashville.

According to a statement, Parsippany, New Jersey-based Wyndham, which bills itself as the world’s largest hotel franchise company with approximately 9,000 hotels in 95 countries, has signed agreements with various entities nationwide to 100 of hotels.

Allen Arender, Holladay’s local partner and senior vice president of development, said the company hopes to announce a site in the Nashville area in 2023. He told the Job the future Project ECHO hotel will be located in a suburban setting.

Holladay Properties has signed 25 Project ECHO hotels, with additional cities to include Savannah and Jacksonville.

“We haven’t identified a site yet,” Arender said. “But we will do several of these hotels in the Nashville market.”

To date, Holladay Properties has developed more than 20 suburban sites in four states with hotels of various brands, including Fairfield, Hampton, Holiday Inn, Tru and WoodSpring Suites. The company has yet to develop a site in Nashville with a hotel.

In addition to recently signing a development agreement with Holladay, the terms of which are undisclosed, Wyndham has finalized an agreement with Miami-based Gold Coast Premier Properties.

The release notes that the prototype of the Project ECHO hotels requires around two acres, with the buildings offering around 50,000 square feet and 124 individual rooms with an average of 300 square feet.

Earlier this month, ground broke ground in Plano, Texas (near Dallas), on what will be the first hotel in Project ECHO, with additional on-site starts planned for this fall. Wyndham plans to open its first Project ECHO hotel in 2023.

Nicholas E. Crittendon