IHG combines value-added NSW vouchers to boost stays

IHG Hotels & Resorts is taking advantage of the opportunity presented by the NSW accommodation voucher scheme by doubling the value for consumers.

The “Twice as Nice” initiative offers $50 in added value when consumers redeem their $50 Stay NSW or Parents NSW vouchers at any of 16 participating IHG hotels in NSW.

Dean Jones, IHG’s vice president of sales for Japan, Australasia and the Pacific, said the campaign was aimed at maximizing value for customers.

“While we are very optimistic about the outlook for our industry in 2022, there is no doubt that the industry, people and parents across the country have gone through an incredibly difficult time over the past year in particular” , said Jones. SM.

“NSW Stay and Parent Vouchers offer fantastic support to help boost the economy and reward people for their resilience. For us, the launch of the Twice as Nice campaign is an added layer to recognize parents and travelers across the state by doubling the value of their vouchers to ensure they have the break they deserve.

The brand new Kimpton Margot Sydney, Crowne Plaza Hawkesbury Valley and voco Kirkton Park Hunter Valley are among the participating venues. Each hotel offers a different added value, such as breakfast for two, premium room upgrades, restaurant and bar credit, or parking.

Jones said the selected hotels offer a range of experiences to meet different traveler needs, from a city break or city resort to a wine trip or even an airport stay.

“Breadth of choice is extremely important to us,” he said.

“We pride ourselves on having a brand and hotel to suit all guest preferences – and I think we are seeing that promise come to life through added value that is very tailored to the specific hotel.

“For example, the Crowne Plaza Hawkesbury Valley is offering a $50 value add that includes a welcome drink for two, room upgrade, bottle of sparkling wine, breakfast for two, and overnight parking. It’s a great boost for families or couples looking to indulge in Hawkesbury and offers significant savings.

Twice as Nice launched on March 1, and while it’s too early to assess the impact, IHG is already seeing positive signs.

“We are seeing an increase in demand for our NSW hotels over the next six weeks from leisure and business travelers which is promising,” Jones said.

A win-win strategy

Beyond NSW, the accommodation industry welcomes the rollout and extended rounds of accommodation vouchers in other states.

“It’s a welcome and beneficial strategy,” Jones said.

“Victoria has just announced its new series of vouchers aimed at the travel industry which will be a big boost and we are already exploring ways to leverage our Victorian hotels.”

According to Jones, the South Australian Tourism Commission’s Great State Vouchers have provided a welcome boost to the local travel industry and exceeded IHG’s already optimistic expectations.

“Thanks to these local vouchers and events, we’ve seen a huge increase in volume at our hotels in Adelaide, which is a promising indicator as NSW vouchers reach travelers across the state,” he said. .

“These government incentives can have a huge impact on the industry and support areas that need it most. We are hugely encouraging new initiatives and look forward to collaborating on similar offerings where we can help strengthen the incentives. Ultimately, the consumer is rewarded and recognized for their resilience and our hotels see a much-needed boost – it’s a win-win.

Nicholas E. Crittendon