Demand for luxury and lifestyle hotels has returned as guests seek memorable and quality experiences during their stay. IHG Hotels and Resorts Managing Director – Australasia and Pacific, matt tripolone, shares insight into these important segments.
Customers are increasingly looking to hyper-local, experiential travel and lifestyle brands such as Hotel Indigo and Kimpton who excel in this space, playing on the culture and heritage of the local neighborhood through inspired design, culinary experiences and service.
The Indigo Brisbane City Center Hotel recently opened and has done an amazing job of weaving neighborhood stories through the power of art. A massive blue wren artwork by Blends was inspired by local author Trent Dalton and his famous novel Boy Swallows Universe, while a huge mural at the hotel’s entrance by Bronte Naylor and James Hornsby depicts the legacy of the suffrage movement in Brisbane. These works of art inspire conversation and interaction and are a great asset to the hotel and help shape what our Hotel Indigo brand stands for.
F&B is undoubtedly a big priority in the luxury and lifestyle space right now. Owners are keen to create compelling F&B concepts in their hotels and our luxury and lifestyle brands deliver every time. Our hotels have fantastic partnerships with renowned chefs, such as Luke Mangan at Kimpton Margot Sydney and Scott Pickett at InterContinental Sorrento. What these associations do is create an extra level of exclusivity and appeal for guests staying at our hotels and we are excited to grow our partnerships in the F&B space over the rest of the year.
New Zealand, which has long been a mecca for luxury lovers, is a market we know is experiencing strong growth, with owners keen to expand their luxury and lifestyle footprint in the country. Construction has begun on the new InterContinental Auckland, which promises to bring next-generation luxury to the city when it opens in 2023, and we have just opened voco Auckland with partners Pro-invest which owns the bar on the highest roof in the city. We hope to build on our momentum with greater growth in the New Zealand market in the future.