Exclusive: IHG predicts strong growth for Holiday Inn brand

As Holiday Inn celebrates its 70th anniversary, IHG General director for Australasia and the Pacific, Mat Tripolon, looks to the next phase of the hotel brand.

This year, our Holiday Inn brand celebrates its 70th anniversary. Today, it’s the largest family of hotel brands in the world with more than 4,200 hotels and more than half a million keys worldwide. The owners have truly embraced the Holiday Inn brand and we currently have 31 Holiday Inn hotels open or planned across Australasia – this number will only continue to grow. The advantage of this brand is that it continues to innovate, evolve and push the limits in order to keep up with the changing needs of travelers. Currently we are seeing the new Holiday Inn brand identity being rolled out to hotels in our area, including Holiday Inn Werribee and Holiday Inn Queenstown Remarkables Park, both of which feature our Holiday Inn open lobby concept which seamlessly combines reception, restaurant, bar, lounge and business center in one highly flexible space.

The newly opened Holiday Inn Express and Suites on the Sunshine Coast

The other great feature of our Holiday Inn brand is that it easily takes its rightful place in both the CBD and the regions. We are seeing strong interest from owners in introducing the Holiday Inn and Holiday Inn Express brands to regional locations, and a particular appetite for owners wishing to incorporate the “Suites” product into their offering. We recently opened the first Holiday Inn Express and Suites hotel on the Sunshine Coast with Pro-invest Hotels partners, and customer feedback on the space and functionality of the suite product has been fantastic. As part of the suite offering, rooms are equipped with kitchenettes to cater for extended stays and those who wish to be more self-sufficient, and in the case of the Holiday Inn Sunshine Coast, some are equipped with alfresco terraces . Other Holiday Inn Suite hotels we have in the works are a state-of-the-art Holiday Inn and Suites Ballarat Goldfields and Holiday Inn Express and Suites Parramatta, with many more to come.

Nicholas E. Crittendon