Choice bolsters its Metro portfolio with the addition of the Melbourne CBD Hotel

Choice Hotels Asia-Pac expands its metropolitan portfolio with the addition of the Comfort Hotel Melbourne Central.

The 54-room hotel, located near popular shopping districts and tourist destinations, includes one- and two-bedroom apartments with full kitchens and laundry facilities.

“There is no doubt Melbourne’s CBD has been hit hard during the pandemic, but with holidays high on the agenda, especially for international visitors, we look forward to delivering strong growth for our CBD hotels. said Choice Hotels. Asia-Pacific CEO, Trent Fraser.

General Manager of Comfort Hotel Melbourne Central, Samir Chandnani, is a third-generation hotelier with family properties across Asia-Pacific, including India and New Zealand. He said he was delighted to welcome travelers back.

“COVID has shown us the importance of being part of a strong network that can reach audiences beyond the local market,” Chandnani said.

“Now that Australia is open, it’s a wonderful time to capitalize on this opportunity and excite overseas travelers for what Melbourne has to offer.”

Hotel Franchise Group CEO Fraser added, “I am delighted to grow our metropolitan portfolio and welcome Mr. Chandnani and his family to our network.”

Nicholas E. Crittendon