Accor partners with Fragrance Group for a Novotel in northwest Tassie

Singapore’s Fragrance Group Limited is once again partnering with Accor to open a 187-room Novotel in Tasmania later this year.

The Novotel Devonport is nearing completion and is expected to open in the fourth quarter of the year.

The coastal town of Devonport is a gateway to Tasmania’s North West and has long been under-supplied with quality accommodation. Accor says the Novotel property has been one of the biggest tourism investments in the area for years.

“The presence of this popular international brand will expose Devonport and the greater northern Tasmanian region to a wider market and contribute to the region’s ability to attract major conferences, events and groups,” said Sarah Derry, CEO of Accor Pacific.

“Novotel recently celebrated its 30th anniversary in Australia and during this time has established a dominant position in the four-star hotel segment. Novotel Devonport’s offering will suit smart, successful business and leisure travelers who value excellent customer service and cutting-edge design.

Novotel Devonport is the fifth hotel partnership between Fragrance Group and Accor in Australia, following Mövenpick Hotel Hobart, Mövenpick Hotel Melbourne on Spencer, Novotel Perth Murray Street and ibis Styles Hobart.

“We are delighted to further develop our partnership with Accor and deliver Novotel Devonport, which will be an important addition to the tourism offering in Northern Tasmania,” said Fragrance Group CEO James Koh.

“The city of Devonport is on the verge of a major tourism boom, with additional major infrastructure works underway to further enhance the destination. The Novotel Devonport is a celebration of innovative interior design, thoughtful detailing and, importantly for this location, will provide an excellent dining experience for guests and the local community.

Lyons Architecture designed the hotel to act as a horizontal land bridge, visually linking the River Mersey to the city of Devonport. Raised on sculptural columns, the hotel seems to float above its park setting.

The interior design, by Singapore-based Kreat Studio, follows a neutral and natural color palette, with hints of warm reds and yellows, to reflect the local landscape.

The hotel will offer a restaurant and bar, 24-hour room service, fitness center and meeting room, with a range of accommodation options including standard, superior and deluxe rooms , as well as a selection of executive suites.

Local photographer Nuala Byrne has created a mural of the Northwest Tasmanian landscape which will be featured behind the bed in each bedroom.

Nicholas E. Crittendon