A room upgrade to welcome travelers back

This Easter was the first holiday season since the pandemic began more than two years ago where not all states have been disrupted by lockdowns or border closures. And it appears Australians have taken advantage of data from Roy Morgan and the Australian Retailers Association (ARA) taken before Easter predicting Australians would spend $7.1 billion on the Easter holiday.

Previously, Australians were forced to stay at home, they upgraded their home entertainment systems and now that they are traveling again, they expect the same kind of technology in their hotel room as they do in their return home.

“Foxtel’s Business iQ is an advanced technology and entertainment platform that instantly enhances the entertainment offering in your hotel rooms,” said Scott Wiedemann, Foxtel’s Country Director of Accommodations.

“Now you can truly offer your guests a better experience than at home. They have the option to watch live TV, watch on-demand programs from our vast library of content, or stream their own streaming apps to the TV from their mobile device.

With Business iQ, customers can access over 90 channels of live sports, entertainment, movies and documentaries. The on-demand library offers over 20,000 hours of programming and the streaming solution is easy to use for guests. Having a choice of how to watch entertainment ensures that all guests’ preferences are catered for.

One hotel that has upgraded its entertainment system to Foxtel’s Business iQ is the Radisson Blu Plaza Hotel Sydney. “We now have an entertainment system that caters to everyone, and at a minimum, we are now able to match any entertainment system our customers might have at home,” said the director. General, Peter Tudehope.

“The entertainment system is not a reason for people to choose a hotel, but it is a reason to complain about a hotel if it is substandard. We now have a system that nobody complains about Subconsciously, this has a positive impact on why customers want to return to the hotel.

Customizable technology

Not only does the Business iQ give your guests access to a range of entertainment options, its advanced technology allows you to customize the platform to better promote your hotel. The digital compendium allows you to promote your on-site services, restaurants and bars as well as your loyalty program while the guest messaging feature allows you to send messages directly to individuals or groups of guests. You will also be able to add your own content, such as welcome videos or external content channels. All of this is managed entirely through an easy-to-use online portal, with remote monitoring and troubleshooting capabilities.

Future solution

The unique advantage of Business iQ is that it is constantly evolving, whether it is the content available on the platform or the technology being updated remotely. Content is refreshed monthly with approximately 5,000 new TV shows and movies, and technology updates are released throughout the year. With Business iQ, Foxtel can evolve the product based on technology trends as well as changes in media consumption and user behavior, providing a comprehensive and scalable solution for hoteliers.

To upgrade your rooms, visit foxtel.com.au/biq or call 1300 760 347.

Nicholas E. Crittendon